This track will take place in a hybrid format provided the current sanitary situation allows. This means that a limited number of tickets will be released to attend the track physically. If you are a season pass holder, you will still have access to Socio, should you however wish to participate physically, you'll have to purchase an additional ticket. 

This track addresses the application of Machine Learning and data products in general to business models that share the important aspect of online user interactions, and ultimately depend on the monetization of its user base. These include but are not limited to online media, online advertisement, online games, online marketplaces and classifieds.