Alicia Montoya is a business strategist, innovator, and marketer with more than 20 years' experience in global B2B, B2C and public sector roles. 

Alicia started her career in London as a financial journalist at Bloomberg. She then worked at the European Commission, launching key DG Enterprise & Industry initiatives with Commissioner Erkki Liikanen. In 2005 she moved to Switzerland and joined Swiss high-tech start-up u-blox, where she managed the marketing and commercial lifecycles of several generations of chipsets and modules for automotive, mobile and fleet management applications, the Group's expansion into Asia, and its 2008 IPO. She then joined Alstom, where she led the company's Clean Power campaign, promoting solutions to help utilities and governments transition to a clean energy future. 

In 2012, Alicia joined Swiss Re. Her focus is on innovation, product development and commercialization of solutions addressing some of the world's biggest risks, from climate change and natural catastrophes to sustainable energy, food security, infrastructure and transportation. She leads Swiss Re Group's Quantum Cities™ initiative, using tech for urban resilience, and Swiss Re Institute's Research Commercialization unit, bringing high potential initiatives from ideation through to commercialization.

Alicia holds a B.A. in Economics, MSc in Social Anthropology and MSc in Multimedia Systems.