Mounir Krichane is the Director of the EPFL Media Center, which serves as the operational arm of IMI. He received his Master of Science from École polytechnique fédérale de Lausanne (EPFL) in 2005. He then went on to work as a Scientific Collaborator in the National Centres of Competence in Research of the Swiss National Science Foundation (FNS), where he was granted a seed funding to develop a startup in 2008 under the NCCR MICS (Mobile Information and Communication Systems) program. Following his experience as an entrepreneur, Mounir Krichane joined Radio Télévision Suisse (RTS) in 2009, where he participated in the merger of the rsr.ch and tsr.ch websites and the development of the maRTS community platform. In 2014, he took part in the inception of the RTS Digital Lab, where he managed a wide range of innovative projects involving technology and content until 2018. In his current role, he collaborates with researchers, media professionals and entrepreneurs, with the aim of building a bridge between partner universities and media organizations.